Did you survive the 70’s?
Take a walk down memory lane, thanks to BuzzFeed which compiled 25 fashion ads from the 1970’s. From bell bottoms and jumpsuits to see-through lace and pointy collars, browse this visual torture if you dare.
One theme seems to dominate in these advertisements, some of which I dimly recall from my youth, and that is … androgyny. It’s remarkable how the fashions for men and women look so much alike. The US in this decade experienced enormous shifts in gender-role expectations, with the liberation of women and their rapid expansion in the workforce, so it’s not surprising that this social upheaval got reflected in fashion and popular culture. As Buzzfeed puts these ads together, it’s not even very subtle.
Unisex styles were not liberating. Far from elevating ladies from skirts and aprons, they lowered them into a hideous no-man’s land of polyester. No wonder we grew up confused.